Is your restaurant running a Tik Tok marketing campaign? If not, you should add this key platform to your list of restaurant marketing ideas. The platform has nearly 100 million monthly active users in the United States alone, and there’s a lot of untapped potentials to begin promoting your restaurant
Marketing & Promotion
A lot of turbulence was seen in the restaurant industry in the last year. COVID-19 led to a lot of changes in the industry, and many restaurants had to close their doors because of the restrictions on indoor dining. But there are changes to the industry that are an improvement on how restaurants operate that are going to stay around for a long time.
A little more than a year ago, the pandemic crippled the restaurant industry. Lockdown restrictions prevented restaurants from allowing customers to dine indoors or severely restricted their ability to offer in-house dining.
Restaurants were forced to adapt by offering take-out and delivery services. New restaurant concepts were introduced. Customers continued to order out and enjoy food from their favorite restaurants. Consumer behavior changed.
Restaurants doing takeaway during lockdown is what helped many of your favorite establishments stay afloat. When indoor dining was permitted, foodservice establishments were limited in seating capacity. Some restaurant managers believe that there will be a shift in the restaurant industry where people continue to opt for delivery.
Indoor dining has become a major question for restaurant owners. There’s still uncertainty about what COVID-19 vaccine will and won’t allow for indoor dining. When does indoor dining open? In many cities, restaurant indoor dining has already started, even if it’s at a limited capacity. Questions are still lingering, especially concerning variants that may or may not be protected against.
Takeaway dining is on the rise, as fewer people are opting to dine-in at restaurants. Even as patrons return to restaurants, the lack of attention on takeaway dining has shifted. Restaurant owners realize that there is a large group of individuals that want to grab a restaurant menu, order, and pick up their own food. Every stakeholder in restaurant marketing must start optimizing their menu for delivery.