Marketing & Promotion
Concession stand food is one of the best reasons to go to a fair or ball game. Delicious food brings customers to your stand, but if your organizational skills are lacking, you’ll find that everything can go wrong – quickly.
Even with easy concession stand food to serve, you’ll need concession stand layout ideas that optimize your space.
Marketing is what keeps your restaurant up and running. It’s what helps new customers discover your establishment and spread the word about your excellent menu and atmosphere.
But when experts recommend allocating 3-6% of your budget to marketing, you want to know that you’re getting a good return on your investment. Calculating your restaurant's ROI will help you understand the impact of your marketing dollars and to make changes as necessary to improve performance.
Restaurant foot traffic has been struggling in recent months as inflation costs are keeping more consumers at home. Casual eateries experienced a 1%+ decline since August 2022, and the trend kept up throughout 2022.
Eateries must begin spending resources to increase foot traffic and lure patrons back in as inflation begins to stabilize.
Let’s look at a few ways to begin boosting foot traffic.
Around 30% of restaurants fail within the first year. Even if your restaurant has had years of success, a SWOT analysis of a restaurant will be beneficial. It's never a bad choice to learn what your eatery’s strengths and weaknesses are and how to make adjustments to continue growing your operation.
In this guide, we’re going to cover the steps you need to take when running a SWOT for restaurant owners. However, it’s also important to know what an analysis includes and the benefits of running one for your eatery.
Every restaurant should have a loyalty program, right? Not necessarily. While many restaurant owners find that loyalty programs play important roles in their marketing strategies, some establishments find that these programs aren't worth the time and expense. Let's take a closer look at restaurants with loyalty programs, how they work, and when they may not be a good fit.
Do you know how to calculate the turnover rate in your restaurant? If not, you may be missing out on key metrics that can help you better run, manage and grow your eatery. With rising expenses, it’s important to know that you can retain your most important assets – employees. In this guide, we’re going to show you how to understand your turnover rate and how you can improve this rate.
Going out to dinner at a restaurant is one of the pleasures of working hard. In fact, 64% of adults go out to eat at least once per week. However, you’ll find that some eateries have an easy time filling their dining rooms, while others struggle to get people to come through the door.
What keeps people at restaurants day after day?
In this article, we’re going to explore some of the techniques that famous restaurants employ to keep people eating at restaurants worldwide.
Marketing is what drives customers to your doorstep. But if you’re like most restaurants, you don’t have a large budget for advertising. The good news is that there are many low-cost advertising ideas for restaurants that can increase your sales.
We’re going to share some creative ideas for restaurant marketing that won’t cost you a fortune.