Marketing & Promotion

For many restaurants, the last year and a half have been a nightmare. Establishments closed their doors for good while others still struggled to keep the lights on. Yet, despite all of this, the restaurant franchise industry is booming.

Is your restaurant running a Tik Tok marketing campaign? If not, you should add this key platform to your list of restaurant marketing ideas. The platform has nearly 100 million monthly active users in the United States alone, and there's a lot of untapped potentials to begin promoting your restaurant

If you're looking for new restaurant trends to follow, there are many great options available. You can also take the time to revamp your menu heading into the fall season. Menu changes should be subtle and well-planned so that customers still keep coming back.

Vaccination requirements at restaurants are popping up across the United States now that the Pfizer vaccine is FDA-approved. As a restaurant owner, it's important to understand how these requirements may impact your business.

A lot of turbulence was seen in the restaurant industry in the last year. COVID-19 led to a lot of changes in the industry, and many restaurants had to close their doors because of the restrictions on indoor dining. But there are changes to the industry that are an improvement on how restaurants operate that are going to stay around for a long time.

A little more than a year ago, the pandemic crippled the restaurant industry. Lockdown restrictions prevented restaurants from allowing customers to dine indoors or severely restricted their ability to offer in-house dining.

Restaurants were forced to adapt by offering take-out and delivery services. New restaurant concepts were introduced. Customers continued to order out and enjoy food from their favorite restaurants. Consumer behavior changed.

Restaurant delivery services and take-out orders skyrocketed during the pandemic. Although vaccination levels are on the rise and restrictions are starting to ease, there seems to be no sign of digital sales slowing in the restaurant industry.

Restaurants doing takeaway during lockdown is what helped many of your favorite establishments stay afloat. When indoor dining was permitted, foodservice establishments were limited in seating capacity. Some restaurant managers believe that there will be a shift in the restaurant industry where people continue to opt for delivery.

Indoor dining has become a major question for restaurant owners. There's still uncertainty about what COVID-19 vaccine will and won't allow for indoor dining. When does indoor dining open? In many cities, restaurant indoor dining has already started, even if it's at a limited capacity. Questions are still lingering, especially concerning variants that may or may not be protected against.

A lot of restaurants are creating an action plan to increase sales in a restaurant. Boosting sales can be done in multiple ways, from offering discounts and rewards to catering. Restaurant catering is one of the most lucrative options because you're making larger sales.