Restaurants loyalty programs reward loyal customers while encouraging repeat business and improving service. In the restaurant business, repeat customers are crucial to success. The majority of a restaurant's revenue comes from just a small portion of current customers.
The effects of coronavirus on dining out came in like a respiratory wrecking ball to a normally thriving industry. Currently, with no cure in sight, nearly all Americans are on a virtual lock-down. To date, nearly 5 million workers have been laid off due to the coronavirus and half of that number worked in the food-service industry. That means that roughly 2.5 million food workers are out of a job and many other Americans are left wondering if and how they'll get their food fix.
Offering discounts to customers seems beneficial on the surface, and it can be, but it can also be bad for business. Sure, you're getting new customers through the door, but will your new business make up for the losses stemming from your discount offer?
Price discounting is both an art and a science. When done improperly, it can negatively affect your bottom line. So, what is a consequence of "discounting" when talking in economic terms?
What makes a good restaurant? Sure, the food is the main draw, but customers also want to feel welcome and important. You can serve the best food in town, but if your restaurant isn't customer-friendly, you'll have a hard time winning customer loyalty.
Fortunately, you don't have to hire ambience personnel to make your restaurant customer-centric. Follow these tips on how to make customers feel valued.
Rude customers are often the clients from hell, and handling them requires a different approach based on each situation. Today, we're going to learn how to deal with these patrons, and why some guests have a reason for being the way that they are.
Customer feedback plays a crucial role in the success of a restaurant. Everything from the ambiance to the quality of service, music, food quality and temperature in the dining room can affect a visitor’s desire to come back to your establishment. The goal is to make each customer’s experience as positive as possible, and feedback can help you reach that goal. Reviews, another form of feedback, will also help improve your reputation and get more visitors through the door.
There’s a reason why restaurants go to great lengths to cater to their regulars: they’re the backbone of the business. Sure, it’s important to attract new customers, but it’s even more important to keep those customers coming back.
As a restaurant owner, it’s your goal to convert as many first-time guests to loyal regulars as possible. Great food and service is a good start. But loyalty programs can give that extra incentive for customers to come back through your doors.
Restaurants need to know how to be competitive in today's fast-paced world. Restaurant marketing in a merciless modern market means more than just offering exceptional service and great food. Restaurants have to do more to win over consumers.
What's a great way to get more people to your restaurant and spend more time there? Host a live music event. When done properly, live entertainment creates an atmosphere where guests can sit down, enjoy a meal with friends and enjoy some local music. Notice how I said, "when done properly?"
Live music can either enhance your restaurant's atmosphere or kill it. Before you plan your live entertainment event, consider these pros and cons of music events.
A happy customer is a customer for life. In the restaurant industry, customer service is everything. Provide great service, and customers will come back again and again. Provide a bad experience, and you may find yourself out of a job.
For most restaurant owners, finding ideas to improve customer service is the biggest challenge.
