McDonaldPaper Restaurant Supplies hosts a free lecture from a professional chef.
Tomica Saul - former catering company owner and founder of TomCookery Hospitality Management will share tips on how to create (or improve) a revenue-rich catering and events program.
This class is perfect for restaurants, bakeries, catering companies, and private chefs who want to build better both on- and off-site catering and events operations.
In this class you will learn:
- How to design a catering menu that is focused, cost-effective and easy to execute
- How to streamline your catering operations
- Key clauses in catering contracts
- How to build a core catering team
- The ideal flow for dealing with client inquiries
- Common catering customer service problems and how to address them
- What your clients need to see to keep coming back. Hint: It’s more than good food!
Tomica Saul Bio
Tomica Saul is an attorney turned chef and former owner of a catering company, TomCookery Fine Catering & Events. She has built a career within the food and beverage hospitality industry helping other business owners run better businesses and make more money in the process. She is the owner of TomCookery Hospitality Management, a B2B company providing catering and events support to restaurants, bakeries, and other catering companies.
Class Outline
40 Minutes and 20 Minutes of Q&A
Operations (5 Minutes)
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Questions to ask yourself before you get started:
- Do you have the bandwidth?
- Do you have the physical space?
- Do you have the team?
Menus (5 Minutes)
- Is your menu unique?
- Pricing - Did you do food costing?
- Does it make sense to your clients?
- Key Components: Pricing, Clear Guest Counts, Contained
Paperwork (10 Minutes)
- To software or not to software?
- Proposals that Pop
- Key clauses in catering contracts
- Transparent Invoicing
- A word on responsiveness
Team Building (5 minutes)
- Who are the key folk you should have on your team
- Keeping everyone organized
Intangibles (10 minutes)
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How to keep your clients coming back
- Professionalism
- Responsiveness
- Great Food
- Punctuality
- Consistency
- Customer Service
Worse Case Scenarios (And how to overcome them) - (5 Minutes)
- Dissatisfied clients
- Mistakes (they happen)
- Staff Callouts