McDonald Paper Blog

business advertising ideas

Advertising ideas are often “short-term,” even when they work well. You rarely see door-to-door salesmen like you did in the past, but at one time, they were responsible for the rapid growth of some of the largest companies in the world.

Many business advertising ideas have ceased due to the rise of Google, Facebook and online channels. PPC, ad buys and SEO dominate the marketing landscape in 2023.

Read moreAdvertising Ideas that Work in the Digital Age and Remain Timeless

food waste tracking

How much food waste do restaurants produce? In total, the US restaurant industry wastes 22 – 33 billion pounds of food. Putting this figure into perspective, in total weight, restaurants are tossing 27 million cows, weighing 1,200 pounds each, in the trash each year.

Food waste in the restaurant industry is a growing problem, but there are solutions that can help you start reducing this waste. You can help the environment and also reduce your overhead by getting full control of your inventory.

Read moreHow to Reduce Food Waste in Restaurants in 2024

cart abandonment

Shopping cart abandonment is a top concern for any e-commerce store owner, especially those who have just launched a new shop. Cart abandonment occurs when shoppers add items to their carts but never go through the checkout process.

For store owners, abandonment can be frustrating, and it can have far-reaching consequences. The good news is that you can take steps to reduce shopping cart abandonment and boost sales.

Read moreHow To Reduce Cart Abandonment and Boost Conversions

bar organizers

An organized bar is an efficient bar. Everything from the layout of your space to the bar organizers you install will have an impact on how quickly your bartenders can serve customers. But which bar organizers are ideal for your space?

First, it’s important to understand what you need and the types of organizers available. Then, we’ll take a closer look at some of our most popular organizers.

Read moreBar Organizers Reviews

prix fixe

Restaurants remain in a period of flux, adapting to the ever-changing behaviors of consumers who demand fast service, top-quality food, the perfect atmosphere and more ordering options than you can count.

If you’re struggling to retain patrons or attract them to begin with, a prix fixe menu may be a way to lure in guests.

Read morePrix Fixe Menus: Why Restaurants Should Add Them in 2024

ai coffee

Coffee AI is already shaking up the world of coffee, but chances are, the advancements are a bit different than what you imagine. Coffee has been around since at least the 15th century, but its true origins are unknown.

Pure, delicious coffee beans are cultivated worldwide, and as enthusiasts will agree, there’s no room for artificial flavors. What there is room for with AI coffee is forecasting to ensure that growers can: invest better, produce greater yields, enjoy larger harvests.

Read moreCoffee AI—Can AI Shake Up the World of Coffee?

how to increase bar sales

Want to increase your bar profit margins? You need the right strategy – and proper management. Bar sales naturally have higher profit margins compared to food sales and there’s little overhead. 

In fact, the average beer and wine bar profit margin is 10-15%. 

But there’s always room for improvement.

Read more2023 Guide to Increasing Bar Revenue In 9 Easy Steps

industrial shelving

Every restaurant needs shelving. From ingredients to dishware, storage shelves help keep your restaurant organized. But what kind of shelving should you choose? 

It’s important to find a solution that works for your restaurant and your kitchen layout. To help you make the right decision, we’re going to share storage shelves reviews of our top shelves and some points to keep in mind when comparing your options.

Read more6 Storage Shelves Reviews for Every Restaurant Size

restaurant promotional ideas

Every restaurant has at least one slow night. But with a bit of creativity and the right restaurant promotion, you can turn these slow nights around and get more customers through your door. Here are seven restaurant promotion ideas to boost your slow evenings.

Read more7 Restaurant Promotion Ideas for Slow Nights

concession stand ideas

Concession stand food is one of the best reasons to go to a fair or ball game. Delicious food brings customers to your stand, but if your organizational skills are lacking, you’ll find that everything can go wrong – quickly.

Even with easy concession stand food to serve, you’ll need concession stand layout ideas that optimize your space.

Read moreHow To Organize a Concession Stand In 2023 in 5 Easy Steps

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