Ajax

AjaxВ is a brand ofВ cleaningВ products, introduced by Colgate-Palmolive in 1947 for a powdered household and industrialВ cleaner. It was one of the company's first major brands. TheВ cleanserВ ingredients include sodium dodecylbenzenesulfonate, sodium carbonate, and quartz. The Ajax name was transferred to a line of household cleaning products and detergents; the line enjoyed its greatest success in the 1960s and early 70s. Ajax All-Purpose Cleaner with Ammonia, introduced in 1962, was the first major competitor toВ Procter and Gamble'sВ Mr. CleanВ (debuted 1958). Ajax' success as the so-called "White Tornado" forced Procter and Gamble to introduce its own ammoniated cleaner, Top Job, in 1963.