Imagine running your own successful take-out restaurant. Your dreams can become a reality if you know where to start and the right moves to make.
Yes, there will be challenges, but these can be overcome if you have a guide – or a plan – to follow. First, you need to understand what it takes to succeed with a take-out restaurant. Next, you’ll need to know which supplies will be needed and how to create a menu that drives more sales.
Creating a Restaurant Take-out Menu
A restaurant’s menu is, arguably, the most critical aspect of the business. Desirable food offered at the right price will drive success. Mediocre food that’s overpriced will drive customers away.
In addition to choosing the right dishes, you’ll need to ensure that your menu design is spot-on.
A successful menu:
Uses colors to influence emotion
Uses descriptive words to stimulate the taste buds
Uses photos wisely
Is easily scannable
Successful restaurants don’t just design and create their menus without rhyme or reason. Every placement of every dish, every color used, every font used and every photo used has a purpose. The psychological aspects of menu design work to help customers choose the more expensive dishes on your menu, which helps expand your bottom line.
It’s also important to:
Make sure your menu is available online
Make it as easy as possible to order
Pricing and Marketing for a Brand Awareness
To succeed with your take-out restaurant, you must first choose your menu wisely and be smart about your pricing. Low-margin items won’t help your bottom line. A smaller menu with higher-priced, better-quality items will help you succeed.
You will have to master the pricing challenge. Finding a fine line between turning a profit and being competitively priced. Having a solid marketing strategy will do you good not only regarding profit but also will expand your customer base.
Promotion and loyalty programs can help take your restaurant’s success to a higher level, but you’ll need to understand your city and state tax laws before opening your doors. There are a lot of small things that make a take-out restaurant successful.
There is no Take-out without Packaging and Delivery
If you plan to offer delivery, think carefully about the size of the area that you’ll serve. Aim to cover as large of an area as you can without sacrificing the quality of the food.
And don’t overlook the importance of packaging. Invest in high-quality, sturdy packaging for your foods to prevent spills and soggy messes.
This is also an area where you can promote your brand by customizing your packaging to include your brand and logo. This provides a unique opportunity to promote your restaurant.
Equipment and Supplies Needed for Take-out Restaurants
Just like any other food establishment, a take-out restaurant will need the right supplies and equipment to succeed and meet local health codes.
To serve better quality food, you’ll need to find high-quality suppliers. It’s worth the time and effort to find vendors that can meet your stringent standards both your food and your packaging. Look for a supplier that’s consistent, reliable and offers quality items.
Along with basic cooking supplies, like ovens, grills and deep fryers, you’ll also need:
Utensils, straws, and napkins
Insulation bags (if making deliveries)
Additionally, you may need equipment that will allow you to meet local health codes.
Contrary to popular belief, it takes almost as much equipment to run a take-out restaurant as it does to run a sit-down restaurant. And depending on what you’re serving, you may need even more supplies to meet the needs and demands of your guests.
Running a successful take-out restaurant is both an art and a science. It’s important to understand your customers and their needs, but it’s equally important to know how to turn a profit while meeting those needs. On top of all this, you’ll need to use your creativity and talent to create dishes people want to eat.